Chances are you’ve tried non-alcoholic beer. And maybe you found it to be a somewhat flat experience compared to traditional beer. Brewers know the struggles of achieving consistent and satisfying results when brewing non-alcoholic beer. Much of the hoppy flavor can be lost in the brewing process, and it's important to choose ingredients that are not only environmentally friendly but also cost-effective.
Yops™ is here to change that. Yops™, short for 'hops from yeast,' offers a range of natural and environmentally friendly aromas for non-alcoholic beer, allowing us to achieve the great hoppy flavor and mouthfeel we love in beer. EvodiaBio, the company behind Yops™, has developed a unique technology that enables the production of key aromatic molecules through fermentation.
Yops™ needed a visual identity and packaging concept that would position them as innovators in the market with a premium product. The goal was to balance the natural with the scientific and showcase the playful creativity behind Yops™ we also know from craft brewing.
The design concept revolves around a natural and vivid color palette, complemented by minimalistic layouts that honor the technical aspects of the product. As a dynamic brand element, the typography is sometimes infused with playful and organic shapes, evoking the creative spirit of Yops™. An upscaled version of the logo is used as a watermark to enforce the brand and add dimension to layouts.
© Signe Beck Studio